Product overview

Operational clarity from first lead to paid invoice.

Hauler IQ gives waste haulers one modern operating layer for profitability, marketing performance, route planning, and business intelligence. It is purpose-built for roll-off, junk removal, commercial pickup, and residential service operators that need clean decisions instead of dashboard sprawl.

Core feature set

The growth system behind the dispatch screen.

Every feature in Hauler IQ is designed to answer a business question that owners and operators run into every day.

Profitability Dashboard

Track revenue, dump fees, fuel, labor, and service costs at the job, route, and customer level. See what is actually making money before margin problems show up at month end.

  • Gross profit views by service line and truck
  • Alerts for low-margin jobs and pricing drift
  • Contribution trends by repeat customer cohort

Marketing Intelligence

Connect ad spend, referrals, web forms, and repeat bookings to real revenue outcomes. Instead of chasing click volume, operators can see which channels create paid work.

  • Lead source attribution and close-rate reporting
  • Booked revenue by campaign, source, and territory
  • Follow-up visibility for missed and aging leads

Smart Routing & Dispatch

Optimize daily plans with a clearer view of traffic, dump fees, truck availability, and container constraints. Dispatch teams spend less time rearranging the same work.

  • Cost-aware route recommendations
  • Fleet utilization and deadhead monitoring
  • Dispatch views tied to service urgency and availability

Executive Reporting

Give owners, GMs, and operations leads a clean weekly pulse. Revenue, utilization, response time, and marketing performance live in one review-ready dashboard.

  • Weekly trend snapshots without spreadsheet exports
  • Role-based dashboards for ownership and dispatch
  • Reusable scorecards for branch or territory reviews
Integrations

Plug Hauler IQ into the systems you already run.

The platform is designed to centralize data from quoting, dispatch, marketing, billing, and field operations so teams can stop reconciling disconnected tools.

Lead capture & quoting

Connect web forms, phone tracking, quote tools, and intake workflows so every lead enters the same reporting funnel.

  • Google Ads, landing pages, and call tracking inputs
  • Referral source tagging and repeat-customer matching

Dispatch & fleet data

Bring route plans, stop activity, telematics signals, and utilization data into one operating view for daily and weekly planning.

  • Route completion and service-time data imports
  • Truck, driver, and container availability context

Billing & accounting

Map paid invoices, dump fees, fuel costs, and labor data back to the jobs and customers that generated them.

  • Invoice status and collections visibility
  • Margin tracking that ties financial data back to operations

Common integration categories

  • Website forms and chat widgets
  • Call tracking platforms
  • Dispatch and route planning tools
  • Accounting and invoicing systems
  • GPS and telematics providers
  • Data warehouse or reporting exports

Implementation approach

Growth and Enterprise teams can map a phased rollout so leadership gets visibility quickly without forcing the entire operation to change at once.

  • Start with core reporting and attribution
  • Layer in routing and branch-level scorecards
  • Expand to custom integrations and automation workflows
API

Built for custom workflows, not locked-in reporting.

For larger fleets and operations teams, the API helps move job, route, invoice, and attribution data between Hauler IQ and the rest of the stack.

What the API supports

  • Job, route, customer, and invoice data sync
  • Lead source and attribution updates from external systems
  • Webhook events for booking, completion, payment, and exceptions
  • Export-ready operational and profitability summaries

Example workflow

POST /v1/jobs
{
  "serviceType": "roll-off",
  "customerId": "cust_1482",
  "routeId": "route_morning_7",
  "leadSource": "google_search",
  "quotedRevenue": 65000,
  "dumpFeeEstimate": 14000
}

Representative example for the marketing site. Production schema depends on tenant setup and connected systems.

API access is included in Enterprise plans, with onboarding support for payload mapping, webhooks, and reporting definitions.
Built for operators

Useful in the office, useful in the field.

The product is shaped around the real operators who need it every week, not around the idea of a generic dispatch platform.

Primary users Owners & GMs Weekly scorecards
Operational leads Dispatch teams Route and utilization clarity
Revenue teams Sales & marketing Attribution and follow-up views
Service lines Roll-off, junk, trash One operating layer
See it in your workflow

Want a deeper walkthrough?

We can map your current dispatch, marketing, and reporting workflow into the product so your team can see exactly where Hauler IQ fits.